1.  We need a well defined party platform.

Personal freedom, responsible government spending, property rights, lower taxes, national security, secure borders, enforcement of laws, and the importance of the nuclear family.

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2. We need a leader with a mission.

When General Dwight D. Eisenhower was appointed as the Supreme Commander of Allied Forces in Europe during World War II, his directive from the Combined Chiefs of Staff was simple and concise: “You will enter the continent of Europe and, in conjunction with other United Nations, undertake operations aimed at the heart of Germany and the destruction of her forces…” 

 

The directive to our party leaders needs to be the political analog: “You will enter the arena of politics and undertake operations to destroy the political hegemony of the Democrat Party.”  The Democrat platform is toxic to America.  There is no room for compromise.  We must fight them.

 

With a clear directive, we can set a clear standard and replace leaders who fail.

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3. UNITED WE STAND, DIVIDED WE FALL.

It follows from this that we need military style discipline and cohesion. ALL Republican candidates must align with the party platform objectives.  One reason we keep failing legislatively is that we allow the individual values of our legislators to split our vote and hand the Democrats victory.  This must change.

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4. We need to unify behind the Endorsed Candidate.

We must stop splitting our votes between competing Republican candidates.  In the future, once a candidate has been endorsed by the Party, any Republicans who run against the Endorsed Candidate need to be banished and publicly ostracized by the Party and in official Republican voter guides.

 

5. We need to prohibit early endorsements.

We also need a moratorium on premature Party endorsements, meaning many months before the candidate filing period even opens. This will provide a fairer platform for all of our candidates and help prevent insider backroom deals. The goal is to provide a fair and transparent endorsement process without favor or bias.  Truth and the best ideas tend to rise to the top if all voices and ideas heard, but the time to have this debate is during candidate selection, not during an election, especially in California with its "jungle primary" rules. 

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6. We need better messaging to Voters.

In business, companies compete for market share.  Each company has its own brand reputation and a line of products underneath that brand.  Inferior products can sometimes dominate market share because of consumers' brand name preferences.

 

In politics, we also have two brands: Republican and Democrat. Our “products” are the ideas we offer to voters, and we Republicans have superior products.  We are losing elections and electoral power because we have failed to defend our brand and neglected to attack the Democrat brand.  The battle must first be fought over brand loyalty before it can be fought over ideas and policies.

 

Democrats have falsely promoted their brand as compassionate, sincere and caring.  They have falsely yet successfully framed Republicans as heartless and greedy corporate shills who abuse and maim in the name of profit. 

 

Democrats win on brand name recognition. But that brand image is built on lies and ultimately causes harm, especially those they profess to be helping. We must challenge their brand and break the blind loyalty of their followers.  Only then will those voters consider the merits of our ideas.

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7. ***** We need a RINO filter *****

 

a.  A full decade of Republican membership

I believe Democrats have infiltrated the media, big tech, legal system, public education, universities, corporations and other entities.  So what other institution might they want to infiltrate?  How about the Republican Party itself?  I used to believe that "RINOs" were simply weak Republicans. Some are, but I now conclude that many are Democrat operatives who have simply re-registered as Republicans and run as our candidates.

 

The fix:  Anyone who was a former Democrat or contributed to a Democrat's campaign is barred from running as an endorsed Republican candidate for a full decade.

 

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b.  We need stop selling out

We must stop endorsing a candidate simply because he or she can self-fund a campaign.  That is the wrong criteria for many reasons, but chief among them is that Democrats have deeper pockets and could install a candidate with hidden Democrat tendencies.

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The fix is simple - stop the practice.

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c. Adherence to the platform

Our platform belongs to us - the Republican voters.  When we elect someone they represent us and our values.  That means we hold them to our platform.  Most legislative votes are along party lines and divided by deep philosophical differences.  Elected representatives are merely cogs in a wheel, and that wheel is ours - the Republican Party's rank-and-file platform. 

 

The fix:  Republican legislators who cross-vote frequently or on crucial legislation need to be ousted.

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7. We need Central Committee reforms.  Members should...

• Be the communications conduit between voters and the Party.  Do you even know who your current Central Committee members are?

• Hold our leaders to the task of advancing our platform and winning elections.  Those who fail must be willing to change strategies or be replaced.  We need success, nothing less.

• Endorse leaders who will actually defend Republicanism and attack the Democrat brand.  Not only bad Democrat ideas, but the Democrat Party and its members.

• Market our message to moderate Democrats and Independents.  We cannot win elections without these voters.

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These are  a few of the recommendations I would put forward if elected to the Central Committee. I would appreciate your vote on the March 5th ballot. Thank you for your consideration.

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